The Imagination Age
The Imagination Age is for people who are interested in generative AI and the future of creativity. This newsletter explores the intersection of AI and the future of human potential. We unpack how AI is reshaping creativity, commerce, and culture, offering insights, analysis, and community for creators, marketers, builders, and the AI-curious navigating this transformation.
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Who Am I?
Hi there! I'm Adrienne Lahens. For over 15 years, I've worked at the intersection of media, technology, and the creator economy, and help brands and creators maximize success in this transformative landscape.
During my time at TikTok, I’ve had the privilege of building and leading an exceptional global team responsible for some of TikTok’s most groundbreaking monetization solutions. Together, we built the TikTok Creator Marketplace, revolutionizing how brands and creators collaborate, launched TikTok One, streamlining creative partnerships and production, and pioneered generative AI innovations with TikTok Symphony, pushing the boundaries of creativity at scale.
Through these initiatives, we’ve helped millions of creators build sustainable careers, driven success for brands across industries, and fostered a thriving ecosystem of agencies and technology partners worldwide.
I also founded the Symphony Collective, an AI advisory board bringing together top CMOs, agency executives, and top creators.
Before TikTok, I served as COO at Influential, where I helped drive 10x growth by delivering impactful creator campaigns for major Fortune 500 brands. Earlier than that, I also helped shape BuzzFeed's early native advertising and branded video strategies.
Throughout my career, my north star has been democratizing creativity and enabling both brands and creators thrive across emergent formats and platforms.
I love sharing insights about digital innovation and am a frequent speaker at industry events like Cannes Lions, SXSW, and CES. It’s been an honor to be recognized by AdAge and Variety for my work in the industry and I’ve been fortunate to have my work featured in publications like TechCrunch, Digiday, and ABC News.
I’m a New York native, but now live in sunny Los Angeles with my husband Olivier and our two boys.
Thank you for joining this community and always welcome your feedback!
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